"The typical supermarket contains no fewer than 30,000 items. About half those items are produce by 10 multinational food and beverage companies. And 138 people — 117 men and 21 women — form the boards of directors of those 10 companies. In other words, though the plethora of products you see at a typical supermarket gives the appearance of abundant choice, much of the variety is more a matter of branding than of true agricultural variety. And rather than coming to us from thousands of different farmers producing different local varieties, these products have been globally standardized and selected for maximum profit by just a few powerful executives."
—Frances Moore Lappé and Anna Lappé, Hope's Edge: The Next Diet for a Small Planet. Tarcher, 2003.