—by Jesse Winsell
As we look forward to the annual meeting on October 27, I am thinking about two seemingly different things that are connected by a common theme: customer engagement.
The first is the power of social media. The second is store equipment upgrades. The co-op must engage in both in order to stay relevant and to create value for members.
During the summer, I sat in the co-op entryway one Saturday morning and talked to people about plans for the annual meeting and anything else early morning shoppers wanted to discuss.